TO tackle hygiene-related diseases, such as diarrhoea, which causes death of one in five children yearly, PZ Cussons has partnered Concern Universal to launch a hygiene campaign in Lagos as part of activities marking the global hand washing campaign.
Concern Universal is an international development and relief organisation. Its Country Director, Tim Kellow, said diarrhoea causes stunted growth, and death of children under six years could be prevented with proper hand washing, adding that the campaign seeks to sensitise children and adults on good hygiene.
Kellow said: "The biggest cause of diarrhea is not washing our hands correctly, which is with soap. So, this is why we have launched this campaign. We have done this for the past three years in rural areas of Benue and Cross Rivers states. We do this because we are concerned about the fact that about 150,000 children die every year in this country just through diarrhea. This drastically affects their health in their adult life and ability to learn in school.
"This is the reason we have the phrase - 'prevention is better than cure'. And this is the reason we want to launch a campaign that is going to help change the situation. So, this is why for three years in a row, Concern Universal has partnered the PZ Cussons Foundation to make a difference on this subject and we are very proud to be here," Kellow said.
He further said during the one-month campaign children would be trained through fun activities to become hygiene heroes, who would further train their friends and families to inculcate the habit of hand washing.
PZ Cussons Foundation Head, Corporate Affairs, Yomi Ifaturoti, said: "The global hand washing day will hold at the MUSON Centre, Onikan, Lagos on October 15. It will be filled with a lot of excitements. This is necessary because we need to catch this children's attention young, so that they will know that they have to wash their hands regularly. PZ Cussons Foundation thrives on CSR initiative that looks at health and hygiene.
"The reason I am proud to say this is because at PZ Cussons, we do not just do business, but we do business responsibly," Mrs Ifaturoti added.
Concern Universal's Brand Ambassador, Sunny Neji also, added that his interest in the campaign was borne out of his passion to assist in educating people about health and hygiene which is the only way he could give back to his society.
The veteran Oruka crooner would drive the global hand washing campaign with his self-composed song titled: "Wash your hand O!"
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